MUMBAI: Viacom 18's latest offering, its OTT arm VOOT, is banking heavily on the network's rich kids content. Not only that, it plans to go beyond the network's flagship shows like Motu Patlu and Shiva, and acquire kids content from an array of producers, small and large.

The OTT player has already acquired digital rights to internationally acclaimed properties like Pokémon and Chhota Bheem for the platform that went live yesterday.

"The idea is to bring together the top character shows under one digital platform to make the most of this booming market for kids content online with the aim being a market leader in the domain," said Viacom 18 Digital Ventures COO Gaurav Gandhi.

When quizzed about the possibility of VOOT launching a separate app for kids, Gandhi shared that they are considering it 'within a year's' time. Currently the OTT platform has a separate section for kids’ content within the same app.