MUMBAI: Malayalam general entertainment channel Asianet has launched a new soap in the 9 pm slot.

The daily serial Sindoorarekha is directed by popular Malayalam film director Thulasidas.

Sindoorarekha stars popular film and television artists including KPAC Lalitha, Jayakrishnan, Sajitha Beti, Kalaranjini, Ramyasree and Kumarakam Raghunath.