MUMBAI: While they are fierce competitors, there is one thing that music channels agree upon: that content on air must not offend anybody.

Therefore they have agreed to a request made by the Mumbai police not to show obscene videos of re-mixed songs.

Speaking to indiantelevision.com Channel (V) head honcho Amar Deb said the broadcaster had always followed a standards and practices policy. "As a part of the Star network we know that we have a responsibility concerning everything that goes on air.

"Therefore every video goes through a screening process. Once they are okay with it only then does it air. The fact that adult content may be allowed after midnight will not change our strategy in any way."

An Etc spokesperson said that the channel was in the process of forming a committee. "It will consist of company employees. Once it is approved by the senior management then we will present our initiative to the police. It is important that we be careful about what goes on air failing which we might be guilty of not following the law of the land."

Meanwhile DCP Sanjay Apranti was quoted in media reports saying that notices had been issued to music channels for showing videos of remixed songs.

The police have also targetted obscene movie posters. Apranti said that the makers of films like Tezaab, Kamakshi and Model also appeared before the police following notices served on them over the obscene posters of the films put up in the city.

The social service branch of Mumbai police had last month issued notices to Mahesh Bhatt and several other filmmakers over obscene posters of their movies.