MUMBAI: Mahindra & Mahindra (M&M) has launched new television campaign to promote the SUV, Xylo. The company has roped in India‘s top fashion photographer Atul Kasbekar as brand ambassador.
 
Based on the theme ‘Happy Legs‘, the TVC aims to highlight the car‘s selling proposition - style, space and comfort, in keeping with its original theme, ‘Time of your Life‘. 
 
India‘s top fashion photographer Atul Kasbekar has been roped in as the face of the new TVC. The 40 second commercial showcases the luxury, style and comfort elements of the car. 
 
Says Mahindra and Mahindra SVP - marketing, automotive division Vivek Nayer, "This campaign is a refreshingly new interpretation of these key benefits through coining of the term ‘Happy Legs‘. The campaign captures the brand proposition of ‘Time of your Life‘ very well and who better than ace fashion photographer, Atul Kasbekar, along with some glamorous models to portray this so credibly on screen! "