Classic Hindi movie channel Star Gold, which was launched last month, is gradually clawing its way back into Indian viewers homes, thanks to a push from the Star TV Network distribution team.
According to Star Gold head Raj Nayak, the channel was languishing for a fortnight but now has managed to get about 55 per cent penetration in Delhi and Mumbai, almost 100 per cent penetration in Kanpur and Lucknow, and 85 per cent in Ahmedabad.
"We have got a deal in place with Seven Star. We expect a resolution with InCable soon. Even RPG in Calcutta should get sorted out," he says. "I'm looking at a penetration of about what Star World has for Star Gold in the next 15 days."
Three video on wheels (VOW) Vans are expected to go around in 70 towns in Punjab, Madhya Pradesh, Rajasthan and Bihar over the next week promoting Star Gold. "It's a channel headed in the right direction," he says. "We will occupy our rightful place in the cable and satellite television universe."
