MUMBAI: Hathway CCN will be setting up a digital head-end in the state of Chhattisgarh and becoming one of the first MSOs in the country to launch and offer 48 HD channels to digital cable subscribers across the entire state.

Hathway CCN, which has major, dominant operations across Chhattisgarh, will be offering a wide array of digital services and channels through the new head-end which would provide high-quality and best in class experience to its cable subscribers.

Speaking on the launch of the new digital head-end,  Hathway CCN director Abhishek Agrawal  said, “This is the first amongst the many digital head-ends which will be installed across Chhattisgarh and the re-distribution of 48 HD channels is yet another progressive step taken by us to express our commitment and dedication to offering the best entertainment to our consumers. As an organization, we are continuously working and reinventing our services to match the growing demands of our subscribers.”

At a time, when MSOs across the country are working aggressively towards completion of the digitization mandates, such initiatives are a welcome move across stakeholders, subscribers, LCOs, broadcasters and will strengthen and boost consumer confidence as they seek cutting-edge entertainment experience from digital cable.

Agrawal further added, “We understand the dynamics of committing to such services, especially, when we serve multiple locations from one head-end, but this is the need of the hour to remain competitive and grow. Next in line, would be our value added and high speed broadband services which will provide a potent combination of entertainment services to our consumers.”

As the cable industry moves towards the end of the digitization phase, providing strong, digital quality entertainment to subscribers would be the big move that will make the industry take the next leap.