IMC to hold conference on 'Impact of 3G and BWA on Mobile Vas'

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

IMC to hold conference on 'Impact of 3G and BWA on Mobile Vas'

MUMBAI: With 3G expected to come in later this year, experts from the telecom industry from across the country will gather at a conference organised by Indian Merchants’ Chamber to discuss the ‘Impact of 3G & BWA on Mobile Vas‘ on 28 May, 2010. 
 
The conference will highlight key topics of importance for the mobile value added services in India and how 3G will open the door to innovative value added services which will bring everything to just one convergent device.

The conference will be a host to various 3G applications in India and the role of handset manufacturers to complete the ecosystem of being ready for 3G. Moreover, discussion will also revolve around the 3G value proposition for the operator and the expectations of the content developers from 3G.

The spotlight will also be on the mobile TV services as well as the impact of 3G on mobile gaming and streamlining of innovative ideas to create casual gamers. The conference will address the topic on the evolution, challenges, opportunities, and trends in mobile Value added services (Vas). 
 
3G is bringing a technology revolution in the country which will change the future of telecommunications in India. According to various estimates, the number of mobile handsets users will reach nearly 800 million in next four years, and 3G will change the way we communicate. With the mobile value added services market pegged at around $45 billion, the latest trends which are currently doing the rounds are 3G spectrum which is going to create a paradigm shift in the Vas market in India.

With the onset of 3G technology, there will be high data transfer rates over longer distances, efficient bandwidth use, map and positioning services and multiplayer gaming, said IMC Mobile Committee chairman and Nazara Technologies CEO Nitish Mittersain.

IMC president Gul Kripalani said, “After 2G, 2.5G, GSM and CDMA, it is now 3G, which is expected to bring changes the way people communicate. After 132 countries across the world, 3G is and it is now set to revolutionise mobile communications by introducing high speed connectivity and infotainment to Indians. Besides, 3G will further improve the level of tele-density and broadband penetration which will in turn have a direct effect on the overall economic growth of the county”.

Speakers will include MTNL CGM Peeyush Agrawal, Zinnov Management Consulting director - market expansion Karthik Ananth, Indiagames COO Samir Bangara, Jump Games CEO Salil Bhargava, Tata Teleservices VP Rohit Gupta and BSNL senior Dy DG NK Yadav.