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MUMBAI: Zee Cinema has partnered with International Cultural Exchange (ICE), to present the 5th chapter of its Digital short film festival at Pune from 20 May.
The festival has been designed to help some of the finest short films made by talented, budding filmmakers in India find an audience.
Zee Cinema will select three outstanding films from amongst the thirty short films screened at the festival and showcase them on the channel in a special, dedicated slot in the coming months. Additionally, the films will also be played on Zee Premier.
The short films screened at the festival will touch upon a wide array of subjects ranging from table manners to Mumbai locals to abortion to the insecurities faced by the father of a beautiful 16-year old to the current craze of the Farmville application on Facebook.
Says Zee Cinema Business Head Mohan Gopinath, "Zee has always been actively involved with scouting the best of talent from across the country, grooming and nurturing the talent and presenting them with a nationwide audience as a celebration of their excellence. Be it Sa Re Ga Ma Pa and Dance India Dance on Zee TV or any of our talent hunt shows on the regional channels, we have constantly contributed to India‘s rich pool of talent.
"Zee Cinema is now keen to present talented filmmakers from across the country with a chance to showcase their finest work on national television. In our endeavour to give the most deserving filmmakers a chance, we have partnered with ICE as we have great regard for the sheer quality of cinema their festivals have thrown up over the last four years."
The screenings will span over three days from 20 May at S. M. Joshi Foundation between 6 to 9 pm everyday and will not have any entry fee.
Avers ICE Festival Director Samar Nakhate, "We‘re extremely fortunate to have have the support of Zee Cinema in presenting some of the best short films made in India to the audience in Pune at ICE.
"It‘s a great privilege for three of our filmmakers whose short films will be selected for telecast on Zee Cinema in the near future. We couldn‘t have asked for a platform with a wider reach and connect for our short films."
