MUMBAI: Zapak.com, the online gaming portal from reliance ADAG, has tied up with Vinod Chopra Films (VCF) to develop their digital marketing strategy.

As a part of the strategy, Zapak has conceptualised and created the official corporate website for VCF.
 
Zapak is also the online partner for VCF‘s forthcoming films Broken Horses and Ferrari Ki Sawari. Its social media arm Zapak Social Connect will strategise and implement social media solutions for VCF across mediums like Facebook, Orkut, Twitter, in addition to Wikipedia and IMDB. 
 
Zapak Digital Entertainment CEO Rohit Sharma said, "Zapak is a leader in the digital space and we believe that there is a huge potential for digital marketing of films in India. Today the audience is evolved and explores the digital space to connect with their favourite stars and movies."

Zapak had also overseen the digital marketing of 3 Idiots and plan to extend its experience and learning‘s to the upcoming films of VCF.