MUMBAI: Google‘s ‘Creative Sandbox‘ is ready to set foot in India.

The event, to be held on 28 May, is an effort to engage and enable agencies and marketers to foresee the possibilities that can be explored on the digital medium and go beyond the traditional campaigns in India.
 
Thus, it will highlight the advances in web technology that are being used by creative minds around the world to push new boundaries and delivering extraordinary results.

Google Creative Sandbox will be an interactive session, comprising a select gathering of Indian advertising industry‘s creative minds and marketing honchos of leading brands. The audience will be viewing the latest technological innovations done around the world and discuss the emerging opportunities for advertisers in the digital space in India. 
 
Said Google MD India & Head of Media & Platforms Japan & Apac Shailesh Rao,
"Over the last one year, we have taken significant steps and invested in training the young advertising professionals in the country to make best use of web platform. At this stage of evolution in India, we believe it is critical to bring in a podium to drive focused efforts by partnering with agencies to truly leverage the full potential of the web platform. With over 70 million users in India, Internet is now established as a mainstream medium and the creative minds in the agencies have a huge opportunity to do something that‘s never been done before online in India."
The event will also have key notes and presentations from Googlers covering topics like ‘Brand conversations in the digital world‘ and ‘Kamasutra of Marketing‘. The event will also showcase creative execution of ad campaigns done on Google‘s product platforms like Geo, Mobile, Chrome browser and Orkut.