MUMBAI Online fashion destination Jabong has announced the appointment of Rahul Taneja as the company’s Chief Business Officer. He will report directly to the CEO, Sanjeev Mohanty and will be responsible for overseeing Category management, pricing, creative campaigns and offline / brand marketing.

On this appointment Mohanty said, “Rahul has a tremendous ability to manage categories and build brands. With his addition to the leadership team, we can now focus on growing the business using core category strengths instead of discounts as a lever and bring in consumer focus on growth categories which could result in profitable growth. I am very sure that Jabong now has one of the best e commerce teams in the country with a very balanced, online and offline experience and a very diverse background in scaling businesses profitability. This now completes the leadership hiring which directly reports to me. We are now ready to go full throttle on the task at hand."

This is the fifth top management appointment in Jabong under Mohanty's leadership.

Jabong had recently announced the appointment of Muralikrishnan B as its Chief Operating Officer and Deepa Chadha as its Chief Human Resource Officer. The company had previously strengthened its leadership by appointing Ranjan Kant as Chief Marketplace Officer and Kalyan Kumar as Chief Merchandising Officer.