MUMBAI: Zee Network's fashion channel Trendz will be the media partner for Le Vie Dell' Oriente, which is the first pan Asian festival to be held in Italy from 25 September to 3 October in Milan.An initiative of the Indo-Italian Chamber of Commerce and Industry, Le Vie Dell Oriente, also known as Asia Week, will highlight the dynamism of modern Asian culture and commerce. This will include fashion, jewelry, cinema, food, healthcare and the environment, tourism and business opportunities in various sectors.

Speaking on this association, Trendz business head Ajay Trigunayat said, "It is our privilege to be a partner with the Indo-Italian Chamber of Commerce for this first ever such festival in Italy."

Fashion designer Sabyasachi Mukherjee, excitedly gushes, "I will be representing Asia in the Milan Fashion Week and I am grateful to Trendz for bringing the show to the Indian viewers." With Mukherjee featuring in the prestigious Milan Fashion Week, it is obvious that Indian fashion has arrived in a big way on the international fashion stage.

Adding further Trigunayat said, "On our part, it is a natural decision to be part of an event of this magnitude. Trendz, as a channel always strives to bring the best to our viewers and the best is what we deliver in terms of the programmes we show. It is a matter of great honour for us to be the only channel associated with this event."

Indo-Italian Chamber of Commerce and Industry secretary general Andrea Bonardi remarked, "It is our privilege to have such a prestigious channel like Trendz, associated with us to cover and feature the success of Indo-Italian ties and the new highs that the bilateral relations have achieved with such events."

As part of its association, Trendz would also be covering exclusive shows of the other renowned international designers, showcasing their collections at the Milan Fashion Week, 2004.