MUMBAI: Attempting to aggregate eyeballs, Star is bringing back the second season of filmmaker Karan Johar's candid talk show Koffee with Karan on two of its upscale channels.
The show will kick off on 11 February at 9 pm every Sunday and be simulcast on Star World and Star One.
"Given its huge popularity, the show will for the first time be aired across our two channels Star One and Star World. Koffee with Karan has just the right mix of fun and excitement coupled with Johar's own unique style. The show became a topic for coffee table discussions for everyone across the nation and we are delighted to have it back," said Star Entertainment India CEO Sameer Nair.
Star One is clearly planning to evolve a time band strategy, hoping to navigate eyeballs from Colgate Maxfresh Antakshari at 8 pm to Koffee… that will follow on the Sunday line up. The musical talent hunt show Antakshari will be aired on Friday, Saturday and Sunday on the channel.
Along with the change in sets and look of the show, another addition is the title sponsorship deal that has been bagged by DTH service provider Tata Sky. Star Group owns 20 per cent in the DTH venture.
Star has roped in PepsiCo, Colgate, HLL, Candila Healthcare and HDFC as associate sponsors, said Star India executive vice president and head, interactive media Ajay Vidyasagar.
A SOL production, Johar will kick of the first episode with his three personal favourites Kajol, Rani and Shahrukh. Most of the second season episodes will consist of "celeb combos," from a mix of entertainment, sport and corporate backgrounds.
"We will have some rather interesting matches such as Mallika Sherawat and Sanjay Leela Bhansali, Vijay Mallya and Shobha De," Johar said while addressing the press on Friday.
The only episode having a single celebrity will be with Hollywood actor Richard Gere. "I have tried to make the show more irreverent, more tongue in cheek, more fun... and I am sure everyone will have fun watching it. The guests on my show will include a lot of my friends from the first season but in unusual combinations and will also feature big names from the corporate and sports world. I am sure that the show will recreate the same magic, as it did in the first season," said Johar.
