BANGALORE: Integrated telecom VAS solutions provider Cellebrum.com Pvt. Ltd and ICE 365, UK's mobile interactive community service provider, have entered into an alliance to offer community VAS (Value Added Services) to global markets. This partnership intends to build India's single largest mobile interactive VAS provider, informs an official release.

ICE 365 Ltd CEO Paul Shoker says, "Through such alliances, we hope to bring to the table much more exciting and interactive value added services which cater to the communication and entertainment needs of Indian mobile subscribers. ICE 365 and Cellebrum both share the same core values and customer satisfaction, in terms of services that will be delivered to existing and potential customers. This association is consistent with ICE 365's strategy of developing our global footprint in growth markets, where we can create value for our stakeholders."

Cellebrum.com COO Saket Agarwal adds, "Mobile value added services are poised for rapid growth globally and we are excited to partner with UK's premier mobile interactive community service provider, to tap the booming telecom domain across the globe."

The association will further enhance the foothold of the two VAS providers in the booming Indian telecom market apart from augmenting presence in the global markets. Moreover, the association will offer Cellebrum with seamless access to ICE 365's global experience in this space. Both Cellebrum and ICE 365 will share knowledge on focused parameters based on market propositions, technical and infrastructure know-how that will address GPRS and 3G applications, the release adds.

Cellebrum is already operating across all bearers in mobile telecom solutions domain and is a leading global roaming services provider in India with BSNL as one of its major customers. With this partnership, ICE 365 will offer forward-looking fresh and Funciting TM multimedia viral mobile content and applications thereby, connecting directly with the minds of consumers. This will help mobile operators and content providers identify, build, execute and manage compelling mobile interactive content for a number of mobile device viral community application solutions and address the global telecom market with local content by tapping the local cultures and audiences, the release further adds.