MUMBAI: Red FM 93.5, India’s largest radio network is back with the 4th season of its flagship campaign Red FM Ka Thappa, the popular stamp of approval that honors the best food joints across cities. This year however, it’s Thappa with a Twist! This year, Red FM is all set to recognize the evolving culinary flavors of different cities by targeting the new food trends which have become the pride of the city. Red FM ka Thappa will drive into 20 cities over 3 weeks starting from 15th May to 4th June, rewarding restaurants under two categories every week. Listeners from each city get to vote for their favorite food hangouts, and Red FM RJsin respective cities will pick the most voted food joint and authenticate it with Red FM ka Thappa in a true Bajaate Raho style with Dhol & Tasha at the venue.
Commenting on the initiative, Red FM COO Nisha Narayanan/ said, “Red FM Ka Thappa is in true sense, a celebration of India’s culinary heritage and variety, innovation and overall our love and fascination with food. Thappa is a very successful IPR that we have developed over the years through extensive on air & on-ground activation and has built credibility amongst the various food joints across the tier II towns who take immense pride in displaying the RED FM’s Thappa seal on their outlets”
Red FM Ka Thappa is a people’s choice award wherein listeners from the chosen cities vote for their favourite food joint and the most voted place is honoured with Red FM Ka Thappa. The three week long campaign will be concluded with a grand food festival in Gujarat and Bhubaneswar. Bringing in more excitement, this year along with the winning food joint, Red FM is also on a hunt for the biggest fan of new food trends. So listeners can keep voting to get a chance to be the biggest fan contest.
Over the last three years Red FM has been constantly engaging and strengthening the connect with its listeners through this initiative. This year the brand has welcomed categories that have created an impact on the taste palette of the people including Momos, Gelato, Open Air Restaurants, Sizzler, Theme Based Restaurants and Sandwich/burger joints. The campaign will kick start simultaneously across twenty cities which includes Jaipur, Indore, Bhopal, Jabalpur, Ahemdabad, Rajkot, Vadodara, Pune, Nagpur, Nashik, Aurangabad, Lucknow, Varanasi, Allhabad, Kanpur, Bhubaneshwar, Jamshedpur, Asansol, Guwahati and Siliguri.
