MUMBAI: English general entertainment channel Star World kicks off 2007 with the show Falcon Beach.

Every summer, the sleepy New England town of Falcon Beach ignites, and the surf and sand aren't the only things heating up. When the townies and the rich kids who summer at Falcon Beach collide, the sparks fly. The rest of the year, they live in different worlds, but come summer they share a strip of beach where anything can happen. That's the thing about Falcon Beach. Anything is possible. But somebody's bound to get burned.

The show kicks off on 2 January 2007 at 8 pm.People fall in love, fall out of love, get into trouble and take risks they never thought they would. For a group of friends and the outsiders they meet, this summer is about holding onto the sun and fun as long as they can… because the future is right around the corner and it's hard to know what you want or what you should do. For now, they're making the most of every minute while it lasts. There are no right answers, just the endless possibilities of summer. What does that mean for the dreamers and the schemers, the lovers and doubters, the people tied to the past and the ones trying to break free from it?

The townies are Jason Tanner, a local wakeboard jock whose father died when he was just a kid, Tanya , Jason's childhood sweetheart who has just returned after a four-year modeling stint in Europe, and Danny, Jason's best friend, a goofy arcade manager.

The cottagers are Paige Bradshaw, a spoiled and snobby Toronto rich girl who wants nothing more than to be doing an internship at her father's big corporation in Toronto rather than be dragged to her mother's childhood memory cove, Lane Bradshaw, Paige's conceited and self-destructive brother, a coke addict and dealer, and Erin, who comes to Falcon Beach every summer to be a lifeguard at the beach.