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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 13 May 2010 - 26 May 2010. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Asia MotorWorks Limited [AMW] | Vizeum [Mumbai] | 80-100 million | |
| McCain Foods India Pvt Ltd | - | ZenithOptimedia | 100-150 million |
| Neo Sports | Neo Sports | Maxus | 200-250 million |
| Sumo [Tata Motors] | Maxus India | Lodestar Universal | NA |
| Travelguru | - | Mudra Connext [Mumbai] | 100 million |
|
Creative
|
|||
| Canara Robeco Mutual Fund | Salt Creatives [Chennai] | Lowe Lintas [Mumbai] | 80-100 million |
| Glaxperts | Equus Red Cell | NA | |
| Maa [CavinKare] | Bates 141 [Chennai] | Rediffusion Y&R [Chennai] | NA |
