MUMBAI: UK pubcaster the BBC’s commercial arm BBC Worldwide has sold the show Charlie and Lola to CCTV, the Chinese national broadcaster.

The pre-school animation show will follow in the footsteps of the Teletubbies to become the second BBC Worldwide children’s programme to be shown in the country.

The show features seven-year-old Charlie and his small, feisty and very funny sister Lola, will be renamed ‘Cha Li Yu Lao La’ for broadcast on CCTV - The Children’s Channel.

BBC Worldwide MD global TV sales Mark Young said, "With Teletubbies now well established in China, we are very excited to launch a second major children's brand into the territory. The universal appeal of Charlie and Lola has captured the imagination of children around the world and we are certain that Cha Li and Lao La will be equally captivating to children across China."

The series combines 2D CelAction animation, paper cut-out, fabric design, real textures, photomontage and archive footage to bring the distinctive style and exuberance of British author, Lauren Child’s award-winning books to life.

BBC Worldwide has now licensed the distinctive animation to 34 international broadcasters as well as selling over 1 million TV tie-in books and 200,000 DVDs.