MUMBAI: Pushing the 'digital' envelope further, Star India has announced the full-fledged launch of its mobile audio entertainment service Voice. The service now offers audio capsules of some of the leading programmes in the Star Network.

The programmes now available on Voice include prime time soaps Kyunki Saas Bhi..., Kahani Ghar Ghar Ki, Kasauti Zindagi Ke, Viraasat, the afternoon serials Bhabhi and Kumkum. Also in the pipeline is, content based on the upcoming Star One celeb talent hunt show Nach Baliye 2.

States Star Interactive senior vice president Viren Popli, "There is a ready demand for popular TV content and interactivity on the go. STAR 7827 Voice is a platform for the non-SMS, non English-speaking viewers of our channels to enable them to keep up, and interact with our channels and with their favourite shows."

As already reported by indiantelevision.com, Star India debuted Voice on with an audio-episode of Plus' new prime-time show Karam Apnaa Apnaa 23 August. Now the entry of more shows on the platform has made Voice a full-fledged service, according to Popli.

"We tested waters with Karam Apnaa Apnaa and got a very encouraging respose. This has inspired us to launch more content on Voice. STAR 7827 Voice will be fully integrated into Star channels, thereby increasing the channels' interactivity. We are also looking to enter the Tamil Nadu market through Vijay TV," says Popli.

The service will be available to BSNL subscribers and Hutch, Spice (Karnataka & Punjab) will follow thereafter. To explore STAR 7827 Voice, mobile subscribers can dial in 127827 from their BSNL and 5057827 from their Hutch mobile phones for the latest in mobile content.

The BSNL service costs RS 3.50 per minute, while the Hutch/Spice service is charged Rs 6 per minute.