MUMBAI: Malayalam channel Asianet continues with its experiments with the prime time band. This week, the channel is introducing a new soap, Ammathampuraatti in its 9:30 pm slot. The daily soap will launch on 17 July.

The story begins with the arrival of Lakshmi Bai Thampuraatti of Udayapuram Palace, who eloped with Soman Nair 20 years back and left her hometown for Baroda. The story basically revolves around the rivalry between Lakshmi Bai and brother Udaya Varman. The rivalry even continues to the next generation.

The cast of Ammathampuraatti includes Sreevidhya, Sukumari, Sreeja Chandran, Maya Maushmi, Venu Nahavally and M R Gopakumar. The serial is directed by Malayalam film & TV veteran Sreekumaran Thampi.