MUMBAI: Direct-to-home (DTH) service provider Big TV has launched an in-shop campaign for its High- Definition cum advanced digital video recording box.
The campaign will target retail outlets across 100 cities and will be supported by Reliance Big TV‘s distribution infrastructure which it claims is the largest in India.
Big TV‘s Home Entertainment Service distribution network covers 6,500 towns with a network reach of 1,00,000 retail points that includes electronic showrooms, TV showrooms and multi- brand outlets.
This 360 degree launch campaign will work closely with the channel partners in order to ensure that there is a clear focus on the retail environment and delivering smart merchandising and providing product demonstration solutions.
Reliance Big TV has worked towards customising various merchandising solutions to judiciously utilize its retail spaces. Demonstration units, array of merchandising aids and trained in-shop promoters have been deployed to communicate the features and benefits of India‘s first High- Definition Advanced Digital Video Recording Box.
Big TV senior VP Umesh Rao said, "In the DTH space, the last mile consumer engagement assumes critical importance as the category is still in a development stage. Cogent product demonstrations and channel assistance helps consumers take well informed purchase decisions."
