MUMBAI: Doing It Together has always been an entertaining affair. From picnics to assignments to sharing quality time with family, all of us have memories of doing unforgettable things together. These memories are hitched with us forever and are cherished for a lifetime. Inspired from this feeling of doing it together, GroupDrop Online has launched first of its kind social e-commerce portal in India with an aim to bring a change on how consumers perceive and buy products of their choice online. GroupDrop aims at leveraging the power of community purchase by bringing the like-minded consumers together and buy products at the best possible price.
The idea came to Gaurav Kapadia when he heard of a group of people in India who bought 150 high end luxury cars together at a discounted rate. This was such a big announcement that the CEO of the luxury car brand went down along with his senior management team to hand over the keys to the buyers. Gaurav soon roped in Shyam Gursahani and both of them then developed a business model to help like-minded people to meet with one another, on a common platform, share opinions and buy the products of their choice at an irresistible price. The portal will be dealing with wide range of products across automobile, audio, gaming and photography genres.
Speaking on the launch, GroupDrop director Shyam Gursahani said, “This is a proud moment for both Gaurav and I. We aim to connect people with similar likes and provide them with a common platform, where they can discuss all the pros and cons before buying a product. We want to leverage the power of the people in community purchase. This will help us become the preferred space to help consumers buy what they need and not what is offered at the best price, and promote the experience of #DoingItTogether.”
GroupDrop aims to grow and offer more choices to the customers. All products on GroupDrop are chosen, created, or inspired by people, which are called ‘drops’. Consumers can search for products they want, and discuss and vote for the products they would like to buy. Once the consumer decides what product they'd like to buy together, GroupDrop contacts the vendor directly on behalf of them to get a great group discount, and allows the consumer to buy the product by joining the drop.
