MUMBAI: The Cable and Satellite Broadcasting Association of Asia (Casbaa) has unveiled its conference program for the Casbaa Convention 2006 in Hong Kong, tagged From Bandwidth to Brandwidth.
The event takes place from 24-27 October 2006.
The event will focus on Focussing on maximising the value of newly-available communications bandwidth via sophisticated brand development and innovative marketing. The speakers are US DTH platform chairman and founder Charlie Ergen, multi-national pay-TV platform operator Liberty Global CEO Michael Fries, Taiwan’s Chunghwa Telecom chairman Ho-Chen Tan, GroupM Global CEO Irwin Gotlieb, UK regulator Ofcom's chief policy partner Kip Meek, HD Vision Studios president, Randall Dark, Indonesia Minister of State for information and communications Indonesia, Sofyan Djalil and Hunan Satellite president Wei Wen Bin.
Casbaa chairman Marcel Fenez says, “Annually, this is the most important gathering for our industry in Asia. While the market is rightly dazzled by the promise of the new technologies, our most urgent task is to identify new business models and the most creative content as we develop a better understanding of what is achievable within the diverse Asian marketplace. That’s the theme for Casbaa 2006.”
The event will feature dedicated sessions on South Asia (India, Pakistan and Sri Lanka) and a look at the key emerging markets of Indonesia and Vietnam, along with special forums on IPTV, mobile video and HDTV. There will also be a special session on Japan.
Casbaa also announced details of the Casbaa TV Advertising Awards 2006, which this year are supported by a month-long ad campaign targeted at creative directors and scheduled to run on more than 20 regional pay-TV channels.
Casbaa director of events Kevin Jennings says, “We believe that our campaign, developed with a worldwide agency partner to promote the Awards, will attract a record number of amazing entries to this year’s competition.”
“The Casbaa TV Awards 2006 have been designed to highlight that marrying creative options with the power of television remains the most inventive of advertising mediums as the industry moves beyond traditional ad placement into on-line integration, program sponsorship, ad-funded content production and off-air events and promotions.”
