There was a reshuffling of top bosses at the Star TV head office in Hong Kong. James Murdoch, youngest son of News Corp chief Rupert Murdoch, took over the reins of Star TV as chairman and CEO. Also Bruce Churchill was promoted as the president and chief operating officer of Star TV.

James Murdoch, who is 27, has been interim Co-Chairman of Star since February. He is also Executive Vice President of News Corporation, responsible for the company's interests in global Internet and digital media ventures, and is a member of News Corporation's Executive Committee.

Bruce Churchill was appointed president and chief operating officer of Star TV in May 2000. He had been the deputy chief executive officer of Star since April 1996. Mr Churchill will be responsible for operations across the entire company and will play a key role in determining and implementing Star TV's development strategy.