The much awaited free-to-air Hindi entertainment television channel Sri Adhikari Brothers Entertainment TV (Sabe TV) is all set to launch in mid-April. Sabe TV would focus on general entertainment and would be broadcasted for 18 hours per day initially. Already having a library consisting of over 2,000 hours of programming valued at Rs 520 million, the company is working on creating 25 new programmes for Sabe TV.

Already financed to the tune of $25 million through private placement of equity to Foreign Investors (FIs), Sabe TV hopes to break even within three years of its operations. The channel is expected to take a pay route at a later stage.

Sri Adhikari Brothers has also invested $4 million in creating a distribution network in Europe for Sabe TV.

The channel seems to be prepared to take on the giants like Zee TV and Sony TV. With a huge library of software, Sabe TV can hope to fit in the same bracket.