China to announce terrestrial digital TV standard soon

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

China to announce terrestrial digital TV standard soon

China

MUMBAI: China will soon unveil a locally developed terrestrial digital TV standard, Xinhua News Agency has reported.

Wang Xiaojie, director of the technology department of State Administration of Radio, Film and Television (SARFT), said the new standard will be promoted for one year before it is fully implemented.

Broadcasting systems operating with other standards will be forced to embrace the new standard after the promotion year ends, Wang said.

Terrestrial digital TV is designed to replace the existing analogue system through which the majority of viewers in China watch the TV networks.

The number of households with digital broadcasting facilities rose from one million in 2004 to 4.13 million in 2005.