MUMBAI: The International Herald Tribune and Bloomberg News have announced an alliance to provide detailed Bloomberg coverage of Asian companies and financial markets for IHT's readers in Asia from mid-October.

The new four-page section, called "Business Asia by Bloomberg," will appear in the IHT's Asia edition weekdays, the companies announced last week. Content for the section will be drawn from Bloomberg's global news organization, including an editorial staff of more than 200 based in Asia, say media reports.

The IHT will continue to run its package of global financial news drawn from The New York Times, The Washington Post and the paper's network of correspondents, say reports.

The alliance is the latest in a series of IHT innovations in Asia, including new print sites in Taipei, Bangkok, Osaka and Manila and establishing English-language publishing partnerships with The Asahi Shimbun in Japan and JoongAng Ilbo in South Korea. The newspaper claims a 63 per cent increase in circulation in Asia to 78,000 and a 71 per cent jump in business readership since 1997, as measured by the Asian Business Readership Survey.