MUMBAI: After launching new shows like Waaris, Life Ka Recharge and The Voice India, Zee Entertainment Enterprises Limited (ZEEL)’s other Hindi general entertainment channel (GEC) &TV is all set to launch a new show Tere Bin. Starting from 18 July, it will be aired from Monday - Friday at 8 pm.

Produced by Shree Sidhivinayak Chitra, Tere Bin will replace the Nivedita Basu led House of Originals’ Meri Awaaz Hi Pechaan Hai at the primetime band. Launched on 7 March, 2016 the show is a finite series which marked the television debut of Bollywood actress Amrita Rao, who portrays the character of Kalyani, whereas Aditi Vasudev will be seen as her younger sister Ketaki will come to its logical end in July.

The new show on &TV, is about a complex mature love story of two people. Tere Bin is based on love and separation. Gaurav Khanna and Shefali Sharma have been roped in as the lead actors of the show.

&TV’s new offering Tere Bin will be pitched against Zee TV’s Tashan-e-ishq, Colors’ new offering Shakti- Astitva Ke Eshaas Ki, Star Plus’ mythological show Siya Ke Ram, Sony TV’s Sankatmochan Mahabali Hanuman, Life OK’s Bahu Hamari Rajnikant and Sab TV’s Bal Veer in the 8 pm time slot. &TV seems to be betting high with its new offering but only time will show how it will work for it.