MUMBAI: A B Jewels has appointed Triton Communications, Ahmedabad as its creative agency. The size of the account is estimated to be Rs 50 million. Ochre Revival is the incumbent agency. 
 
Said executive director-triton Ahmedabad Mahesh Manjawala, "A B Jewels has given us the complete responsibility and freedom to work on the brand. The brand ‘A B Jewels‘ has created a strong mind space of the target group and the challenge is now to enhance it further."
 
Added A B Jewels owner Manoj Soni, "We wish to convert our vision into a reality and succeed not just in terms of business but in making A B Jewels a National reputed brand."