MUMBAI: Nickelodeon has upped Marsha E. Williams to senior vice president research and planning at Nickelodeon Networks. In her new position, Williams is responsible for consumer insights for Nickelodeon and Nick Jr., including all brand, programming and production, merchandising, public affairs, online and other corporate consumer research for Nickelodeon.

The announcement was made by Nickelodeon executive vice president marketing and worldwide partnerships Pam Kaufman, to whom Williams will report.

Williams leads Nickelodeon's research department with senior vice president of research and planning, Ron Geraci. Geraci oversees programming and advertising sales research for Nickelodeon and digital channels Noggin, The N and Nicktoons Network related to analyzing viewer trends, and positioning Nickelodeon in the marketplace as it relates to advertising sales and the creation of sales pitches.

"Marsha has done tremendous things in her years at the company, including establishing Nickelodeon as the leader in information and research about kids. Marsha's keen insight into audiences and trends, as well as her experience working with Nickelodeon and other kids' brands, make her ideal to lead the Research and Planning initiatives at Nickelodeon with Ron. She is a well-respected and talented executive and this new role acknowledges her expertise and contribution to the success of the network," said Kaufman.