MUMBAI: NTT Docomo, INC. has set up Docomo Digital as a new global business operation and Rakshit Kapoor will lead their India operations as the country head. This is an expansion from his previous role as country head for Buongiorno.

Utilising the expertise from parent company NTT Docomo as well as from the acquisition of international mobile commerce providers and specialists, including net mobile AG and Buongiorno SpA, Docomo Digital has created a comprehensive suite of products and services.

Docomo Digital includes the content business (mobile content products) and the m-commerce business. It is the operation unit of NTT Docomo and an advanced mobile commerce ecosystem-enabling platformer which aims to encourage financial inclusion for citizens worldwide by bringing together mobile network operators, digital and real-world merchants, financial services providers, regulators and other parties to make consumer transactions convenient, safe and with universal coverage.

Docomo Digital has created the tools and infrastructure to provide seamless mobile commerce solutions for ecosystem participants across the world. The company actively addresses regulatory and commercial issues between parties and operates a global banking-grade technical platform on which mobile commerce ecosystems can be securely built and managed.