In order to ensure complete integration of various divisions of Star Network and facilitate the growth of the channel's new business ventures fresh recruitments to senior levels and promotions amongst its top executives have been made.

The CEO Star TV, Peter Mukerjea has integrated Entertainment, Corporate, DTH & News divisions which had been functioning as independent units into one consolidated business unit.

*DTH has been integrated with Distribution and will comprise of urban, rural and international activity. This will be headed by Mr Arun Mohan who will be the Executive Vice President.
*Mrs Indira Mansingh, Executive Vice President will continue as head of News and Current Affairs.
*Mr Jagdish Kumar will oversee Human Resources, Legal, BO&E, Administration and New Business Development as Executive Vice President.
*Mr Sameer Nair, Senior Vice President will continue as head of Programming Star Movies and Star Plus.
*Mr Sumantra Dutta, Senior Vice President will be responsible for Ad Sales and marketing functions for Star Plus and national Geographic Channel.
*L S Nayak, Senior Vice president will be responsible for the same for Star World, Star News, Channel V and Star Movies.
*Mr Shankar Narayan, Chief Financial Officer will direct Finance and MIS functions.
*Mr Yash Khanna wll head the Corporate Communications and will be the Official Spokesman for Star TV.
*Mrs Urmila Gupta, Executive Director will work with the CEO on various investment opportunities and work on strategic planning.

Peter Mukerjea said, "We have some of the best people in business and certainly the best brands so we need to leverage that in every possible way."