MUMBAI: Pogo Amazing Kids Awards 2006 (PAKA), has added another initiative to engage its young audience. One lucky kid who guesses the correct winners from Pogo Amazing Kids Awards 2006 and votes for them across the eight categories will get an exclusive custom designed Maruti Swift from automobile designer Dilip Chhabria.

This year, Pogo Amazing Kids Awards, for the first time, includes an audience poll as well as jury decision to determine the winners. The contest will begin on 28 November, 2006. Kids can choose their winners by sending an SMS to '8558' or MTNL users can call - 1250 111 158 and BSNL and Airtel landline users can call - 1250 158, states an official release.

Turner International India Networks, India and South Asia vice president, advertising sales Monica Tata said, "We are extremely happy to have Dilip Chhabria as a part of Pogo Amazing Kids Awards 2006. Turner has always believed in taking our brands beyond the scope of television and this initiative will prove to be a milestone in our venture. This is one of the most prestigious awards to be given away by a kids' television show. The idea is to make POGO Amazing Kids Awards 2006 rewarding for both participants and viewers."

Commenting on his involvement with kids and Pogo Amazing Kids Awards 2006, the promoter of Dilip Chhabria Design Pvt Ltd., Dilip Chhabria said, "I am glad to be associated with Pogo Amazing Kids Awards 2006. This will be the first time that I will be designing a car for a new audience and I believe that kids are the building blocks of the future. They play a very critical and influential role in today's time. This is a unique and exciting opportunity for me."

Pogo Amazing Kids Awards 2006 is divided into two sections, Pogo Voice Awards and Pogo Kids Awards. The Pogo Kids Awards segment will recognise exceptional talent and brilliance and reward them for their extraordinary talents in multiple areas and the Pogo Voice Awards will yet again empower children from all over India to vote for their favourite celebrity icons amongst nominees in various award categories.

Instituted by Pogo in December 2004, the Awards recognise child wonders and reward them for their outstanding achievements in eight categories - arts, sports, music, singing, dance, genius, leadership and entertainment.