MUMBAI: NDS has developed the first bookable promos service in New Zealand for Sky Television, the country’s leading subscription television provider.
 
The ‘Record Me‘ service enables viewers to record movies, individual programmes, or an entire series, direct to their DVR with the push of a button while watching a trailer for the show – whether immediately or weeks in advance. This user-friendly feature can also be used during an ad break to allow viewers to receive more details about a specific advertisement by expressing interest with the same button press.

Sky television director of technology Charles Ingley says, “The launch of Record Me has been made possible thanks to NDS’ experience in advanced DVR solutions combined with its systems integration expertise. Sky Television continually invests and innovates for the benefit of our subscribers, enhancing their TV viewing experience.”
 
NDS Australia and New Zealand GM Peter Iles says, “Since the launch of Sky Television’s first DVR in 2005, we have continuously worked with Sky to enhance the DVR functionality. This latest collaboration, which provides cutting-edge services, reaffirms SKY’s position as an innovator in the provision of advanced digital-TV services in the country.”
NDS XTV has over 28 million units deployed world-wide. XTV enables viewers to pause live TV and rewind, fast-forward and play content that they have previously recorded to their DVR – providing them with maximum viewing flexibility.