MUMBAI: In today’s fast-paced world, consumers have the innate desire to receive instant services and real-time information. The fear of missing out on the latest trends, including the latest and most talked about TV shows has become very real for consumers. As leaders in English entertainment, Star World and Star World HD will endeavour to fulfill this need of viewers to ensure they aren’t missing out on any of the action by launching a brand new day and date primetime slot beginning 21st September 2016. The ‘Star World Now Trending’ slot will air the biggest international television shows soon after the U.S. on weekdays at 9pm and weekends 8pm onwards.

Through the ‘Star World Now Trending’ slot, the channel will be setting a new benchmark by premiering over 8 new primetime shows across the week. It will be a path breaking makeover of the weekday and weekend primetime slot with the highest number of day and date shows compared to any other channel in the English entertainment genre.

Audiences are in for a treat with an exciting and diverse line-up of shows including genre bender shows like Scream Queens season 2. In thrillers and dramas, the channel will be bringing back EMPIRE season 3, The Blacklist season 4 and How To Get Away With Murder season 3. The channel will also premiere season 6 of the feel good comedy show 2 Broke Girls and season 2 of the musical comedy show Crazy Ex-Girlfriend. That’s not all! Catch several new show launches starting September onwards beginning with PITCH, a sports-drama series based on the inspiring journey of a woman trying to create history in a man’s world through Major League Baseball and Son Of Zorn, a live-action animated TV series starring popular Hollywood actor Jason Sudeikis as Zorn.

Commenting on the line-up, a Star spokesperson said, “Star World has always been a pioneer in the English television space by setting benchmarks with innovations, fresh content and engaging experiences for the viewers. With the ‘Star World Now Trending’ primetime slot, we are yet again pushing the envelope to deliver over 8 new shows. For the first time ever, audiences will be able to catch the latest episodes of all the biggest TV shows along with the world.”