I&B amends rules on depiction of cruelty to animals

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

I&B amends rules on depiction of cruelty to animals

I&B ministry

NEW DELHI: The Government has amended the Cable Television Networks Rules 1994 to prevent scenes of cruelty or violence towards animals. 

In a gazette notification, the Information and Broadcasting Ministry inserted a clause saying “depicts cruelty or violence towards animals in any form or promotes unscientific belief that causes harm to animals:”  

Although the Gazette Notification signed by Joint Secretary (Broadcasting) Mihir Kumar Singh is dated 19 August 2016, it was placed on the Ministry website today.

The notification also makes the relevant change in the Programme and Advertisement Codes. In August, the Shyam Benegal Committee on Film Certification had in a second report given recommendations on depiction of smoking and animal scenes which are still under consideration. 

Also read:  Actors shown in smoking scenes in films or TV should promote anti-smoking