MUMBAI: Nazara Games has appointed Rashmi Ranjan Mishra as their new business head - Brand Solutions. He will be heading ad sales nationally across all the games published by Nazara.

Prior to Nazara, Mishra was the Regional Sales Manager at TIL (Times Internet Limited) where he was looking after Mobile/Digital Ad Sales and Solutions for West and South India. Rashmi has over 10 years of experience in Mobile/Digital domain with expertise in Sales and Business Development.

Mishra started his career with Mumbai based Mobile Marketing start up called Cellent Tech where he was heading the domestic business. Rashmi has, in his past work experience, led revenue growth for companies like; Times Internet, Start Corp and Cellent. He comes with deep industry relationships and flair for offering pertinent brand solutions to brands. He has successfully demonstrated abilities in customer relationship management with his expertise in key account management and ensured an increase in revenues through cross selling.

Nazara Games CEO Manish Agarwal said, “We at Nazara Games welcome Rashmi to the super exciting world of gaming and we are confident that he will soon carve a niche for himself in mobile gaming”.

Mishra said, “The excitement of brands around mobile gaming, in my numerous meetings with agencies and brand marketers, reinforces my belief that gaming is the new frontier for innovative work to happen in space of brand solutions. I am confident that with the large bouquet of high quality local IP based games in the Nazara portfolio, the Indian market will see many innovative solutions via partnerships between brands and Nazara in the coming months.”