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MUMBAI: In a bid to strengthen its presence in the National capital Region and reach out to the residents of one of the fastest growing NCR areas, Hindustan Times has announced the launch of a special product for Gurgaon. Under the brand name of ?Gurgaon First?, itwill focus on the news pertaining to Gurgaon and will contain special supplements for its Gurgaon readers. The paper is priced at Rs 3 and has hit the newsstands from 12th July?10.
While the City pages will be separate for Gurgaon, other sections will be common to the Delhi edition. However, Page 1 will carry stories that are important for Gurgaon.
Speaking on the launch , Mr. Shantanu Bhanja, Vice President - Marketing, HT, explained, ?We had undertaken a massive survey (of nearly 3,000 residents of Gurgaon) to find out the key issues that are affecting them. Over the coming weeks, we will have editorial coverage around these and will campaign to solve them. We are also looking at exclusive columns, features and user-generated content that would connect with Gurgaon.?
HT Media Ltd has adopted an aggressive promotion and marketing strategy with a mix of outdoor, press and on-ground activations. A ?Gurgaon First Festival? is being organised from 16th July?10 to 1st August?10 and will be held at Epicenter, Gurgaon. The event will bring together some of the best names in Indian art and culture. Acclaimed artistes like Shubha Mudgal, Mallika Sarabhai, Anupam Kher, Shiv Kumar Sharma, Vishwa Mohan Bhatt, Kamal Sabri, U Rajesh, and Rajit Kapoor will perform at Epicentre over three weekends.
?We are bringing together our editorial series as well as all the initiatives under the ?Gurgaon First? brand name. We will have a CEO Conclave on July 20, which will bring together some top executives who live and work in Gurgaon. They will discuss the present and the future of Gurgaon, trying to arrive at a charter that can then be taken up with the civic authorities by Hindustan Times.? Bhanja further added.
HT Media Ltd is looking at other NCR zones for expansion in the near future.
