MUMBAI: Ekta Kapoor's Alt Balaji, which is gearing up for launch in early 2017, has announced a strategic partnership with Lemon Advisors, a Singapore based technology consulting firm. With this tie-up, the tech company will assist and strengthen business development activities in key global markets with significant Indian diaspora and demand for Indian content.

“We are delighted to have Lemon Advisors on board. Their impressive network spanning across 30 countries worldwide will certainly help us in reaching out to the global audience. Technology will play a huge role in shaping the growth trajectory of digital entertainment industry in India and globally, and as we make our foray into the domain with disruptive content, we are proud to have an established technology and business development partner,” said Balaji Telefilms group CEO Sameer Nair.

Lemon Advisors will help Alt Balaji forge alliances with distribution partners like telecom operators, internet service providers and OEMs. They will also assist in exploring brand alliance opportunities with major international brands along with planning& executing marketing and on ground activities. In addition to this, they will also be a representative entity for Alt Balaji at various trade shows & exhibitions.

“Balaji is a name that every Indian content consumer worldwide is extremely familiar with. It’s a privilege for us to partner with Balaji as they embark on their digital journey in the form of Alt Balaji. We are happy that we will have a chance to contribute to the overall success of their endeavour”, added Lemon Advisors founder and chairman SubhashR. Ghosh.