NEW DELHI: NDS will demonstrate at the IBC in Amsterdam how its technology makes it possible for today’s operators to deliver content and services in ways that compliment traditional TV distribution and deliver an enhanced viewing experience for the end user.

NDS will present a range of products and solutions designed to enable pay TV operators to maximise the opportunities offered by new distribution models and expanding markets.
  
The IBC 2010 in Amsterdam is taking place between 10 and 14 September.

As the digital pay-TV market expands, with new business models based on over-the-top (OTT) content delivery and the increased adoption of connected, content-ready devices both in and out of the home, NDS demonstrates how its solutions can help operators not only improve the experience for existing subscribers, but also engage new customers. 
 
NDS will highlight ways in which it enables its customers to optimize on the significant opportunities offered through OTT delivery and the connected environment. As part of this overarching focus, NDS will highlight its capabilities in four key areas of expertise, using its various tools: Enhancing platforms with OTT; Innovation in the User Interface; enabling the experience powering cable, satellite, terrestrial and IPTV deployments, as well as hybrid networks and multi-screen convergence environments; and advanced advertising.