MUMBAI: On International Women’s Day, all the broadcasters have decided to bring something exciting for the women in the world. The channels have planned special programming for the entire day. On one hand, some have lined up some exciting shows for women, on the other some, broadcasters have come up with a new anthem or a campaign.
Comedy Central
Comedy Central is all sleeves up to celebrate the “X” chromosome with our Women’s Day Stunt. This Woman's Day, Comedy Central wants to show ‘Who Run The World’ with our fierce line-up of badass women with shows like Angie Tribeca, FRIENDS, and Playing House. The show will be aired on 8 March.
AXN
To celebrate this success and empowerment of women in every walk of life, AXN presents the story of a powerful woman, Elizabeth McCord, who is trying to balance her demanding career of a U.S. Secretary of State and her family. The season will be aired on 11 and 12 March from 12 – 5 pm.
Produced by legendary actor Morgan Freeman, the iconic show stars Téa Leoni as Elizabeth McCord, a shrewd and determined secretary of state who battles issues with effortless ease, both at the White house and at home. This Women’s day watch one of the most powerful women of the United States lead you to the way to Live Responsible, Live Empowered and Live Diplomatic with your favourite channel AXN.
Sony Pix
Sony PIX - one of the destination for biggest premieres and blockbusters - gives you a chance to spend your day with the lovely ladies of Hollywood that are raising the bar with some amazing movies. From Tangled, The Next Karate Kid, Frozen, Snow White & The Huntsman, The 5th Wave, The Twilight Saga: Breaking Dawn 2, Ghostbusters, DOA: Dead Or Alive, Wanted, Barb Wire and The Woman in Black, watch it all.The line-up is sure to give you an adrenaline rush and show women in their best characters.
Star World Premiere HD
In a bid to celebrate women, out in the real world, Star World Premiere HD channel, on the occasion of International Women’s Day is all set to run a marathon of one of the most critically acclaimed new age television sitcoms of 2016 – Better Things all day on Wedneday.
Helmed by the renowned comedian Louie C.K., the series stars Pamela Adlon in the role of a single mother who tries to balance her family life, her work and in all this tries to find some time for her own personal life. Her journey embodies the lives of women around the world who take up various responsibilities and juggle with the chaos that comes with it on a daily basis.
NDTV Good Times
NDTV Good Times has joined hands with Bollywood actress Sonakshi Sinha to release a special Women’s Day anthem to re-enforce the sentiment that women have been an equal and integral part in changing the world, and how they are a constant part of this evolution.
“Sonakshi is an ideal person for this initiative as she connects with youth in India and her journey inspires many young girls to believe in themselves, speak their mind and achieve their dreams. NDTV Good Times has always respected the contribution of the fairer gender and through this anthem, we acknowledge the same”, said NDTV Good Times channel head Arati Singh.
The special anthem video will be released on 7 March 2017 on NDTV Good Times channel and social media platforms including Facebook, Twitter, Instagram and YouTube channel.
Romedy Now
The channel has planned to celebrate International Women’s Day in a rather unique manner this year. Supporting the channel’s belief of spreading love throughout the year, it plans to launch a campaign #ThanksButNoThanks! which is an idea to celebrate the spirit of womanhood and one’s own existence everyday instead of waiting for someone else or a special day to get appreciated.
The channel has shot a video for the campaign that will be a montage of different women from different walks of lives coming together and expressing themselves. These women include some of the most commendable names like reality show contestant Priya Malik, melodious singer Jonita Gandhi, notable women from the field of journalism, advertising and fashion designing, including Cuckoo – Club co-founder Sharin Bhatti, & Books on Toast Entrepreneur. The channel will launch this video on its social media platform on 7 March, a day prior to International Women’s Day.
