NEW DELHI: The Cable and Satellite Broadcasters Association of Asia (Casbaa) announced expansion of its Indian agenda with the addition of three more players as members of the association.

The new members are Bharti Airtel, NDTV and Star India.

In line with this market growth as a regional body with a domestic agenda, Casbaa continues to increase its commitment to India through undertaking conferences, issuing reports and regularly engaging with policy-making government bodies on key industry issues.
 
"As a leading DTH player, we are committed to collaborating with world leaders in bringing innovative technologies," said Bharti Airtel director and CEO Ajai Puri. "We are confident that Casbaa, leading the evolution of ecosystems and technologies that enable cable, satellite and broadcast industry, will impact positively on some critical structural changes to help digitise India rapidly."

According to Casbaa, India is the most dynamic pay-TV market in the world with almost 10 per cent growth every year over the past five years. In the next 12 months, it is expected to overtake China as the biggest pay-TV market in Asia.

"Certainly, the additional memberships bring extraordinary new value to Casbaa‘s contribution to the Indian pay-TV market," said Casbaa chairman Marcel Fenez. "With our extended footprint, the association looks forward to joining hands with all its Indian members and partners." 
 
Other Indian Casbaa members include BAG Network, Conax, IMCL, Tata Sky, Zee TV, Indian Space Research Organisation (ISRO) and Amarchand Mangaldas.