BENGALURU: Facebook Inc., (FB) reported 51.1 percent year-on-year (y-o-y) growth in ad revenue for the quarter ended 31 March 2017 (Q1-17, current quarter) as compared to the corresponding year ago quarter. Facebook in its earnings release says that Mobile advertising revenue represented approximately 85 percent of advertising revenue for Q1-17, up from approximately 82 percent of advertising revenue in Q1-16. The social media giant reported ad revenue of $7,857 million in the current quarter as compared to revenue of $5,201 million in Q1-16. a

Total revenue however increased 49.2 percent y-o-y due to a decline of US$ 6 million (about 3.3 percent decline) in payments and other fees in the current quarter vis-à-vis the year ago quarter. FB reported total revenue of $8,032 million in Q1-17 as compared to $5,382 million in Q1-16.

Net income in Q1-17 increased 76.3 percent to $3,064 million (38 percent profit margin) as compared to $1,738 million (32 percent profit margin) in the year ago quarter.

Total cost and expenses increased 39.5 percent y-o-y to $4,705 million in the current quarter from $3,372 million in Q1-16. FB says that capital expenditures for the first quarter of 2017 were $1.27 billion.

“We had a good start to 2017,” said Facebook founder and CEO Mark Zuckerberg. “We’re continuing to build tools to support a strong global community.”

The company says that Daily active users (DAUs) – DAUs were 1.28 billion on average for March 2017, an increase of 18 percent y-o-y. Monthly active users (MAUs) – MAUs were 1.94 billion as of March 31, 2017, an increase of 17 percent y-o-y.