MUMBAI: Dr Batra’s Homeopathy has announced the launch of its advertising campaign #PhirSeBachpan. The integrated campaign conceptualised by Water Communications combines a mix of TV, Radio, Digital and Print advertisements.

The media planning for this campaign is done by OMD Mudramax.

The #PhirSeBachpan TVC begins with a small child looking into the mirror as he plays with his bouncy hair. A peppy jingle plays in the background. The child then transforms into an adult version of himself, who seems evidently disappointed with his scanty hair. He is seen attempting to conceal his bald patch with the jingle ending on a low note. The TVC concludes with a voice over – ‘Treat your hair loss with Dr. Batra’s Homeopathy.’

You tube link:

Dr. Batra’s group of companies chief marketing officer Sanjeev Dhiman said, “Forty-five per cent of our business comes from the hair segment. With the Indian hair care market growing at 18 per cent and Indian homeopathy industry growing at 30 per cent, we see this as an opportunity for us to further consolidate our position in this segment. With this campaign, we have shifted our focus to TVC, radio and digital mediums."

Water Communications CEO and creative thinker Vandana Sethhi said, “The new campaign celebrates the joy of childhood - hair in particular and wellness at large."

OMD Mudramax SVP and principal partner Gerald Roche said, “The plan for Dr Batra’s campaign is centred on achieving business goals in targeted markets."