MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Atul Das as president – affiliate revenues and distribution.

Appointed with effect from 1 July, Das will report to ZEEL MD and CEO Punit Goenka. With more than 24 years of corporate experience, Das is a senior business leader with strong insights on the Media & Entertainment industry.

Prior to this appointment, Das led a broad portfolio of responsibilities at ZEE across key business functions including revenues, general management, P&L management, corporate strategy, finance, business development, team leadership, marketing and communications.

Earlier, Das led the corporate strategy of the media business in his role as the chief strategy officer of Zee, where he was responsible for developing and executing the strategy as a member of the executive leadership team.

With a strong track record of initiating new growth opportunities within the Indian broadcast media, DTH and cable space, he established key strategic partnerships and managed subscription joint venture Mediapro as a board member. Das had led dynamic teams across functions including nurturing start-up businesses successfully to leadership positions, building consumer brand equity while creating shareholder value.