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MUMBAI: The CMO Council, USA and CMO Asia conferred the Master Brands to Brands that have Leadership and continuous Innovation as their forte at Suntec, Singapore. Star News has won Big by taking home 3 CMO Asia Awards for Excellence in Marketing & Branding.
Star News has won the Popular News Channel of the Year, the Campaign of the Year for 24 Ghante, 24 Reporter and Award for Brand Excellence in Media/Entertainment for Saas Bahu aur Saazish.
The Awards are instituted by CMO Asia, Hosted by World Brand Congress and Supported by Marketing Institute of Singapore. The World Brand Congress will be among the largest rendezvous of best brains behind some of the worlds most successful and sought after brands. The Wall Street Journal Asia is the Official Business Newspaper partner- Print, Online and Mobile.
The CMO Asia is dedicated to high level knowledge Exchange through Leadership & Networking amongst senior CMOs and brand decision makers across industry segments. Over 30 Countries participated in the Awards including China, New Zealand, Australia, Hong Kong, Indonesia, Pakistan, Thailand, Phillipines.
Some of the other Asia‘s Best Brands in alphabetical order were Adidas, Asian Honda Motor Company, Dell, McDonalds Restaurants Hong Kong, Microsoft, Nokia, Singapore Airlines, Sony Corporation, Starbucks Coffee Asia Pacific Ltd and HSBC.
"The Awards are International recognition of an Indian News Channel highest rated programmes," according to Mr Neeraj Sanan, Head of Marketing of Star News. "24 Ghante, 24 Reporter is a crisp, fast-paced pioneering effort in news programming. This bulletin delivers 24 stories in 30 minutes in a rapid-fire, reporter-led, never before attempted format. The No 1 afternoon daily, Saas Bahu aur Saazish, captures all the excitement and news of popular serials across channels and the tele-world. These programme helped Star News win the Popular News Channel of the Year."
