MUMBAI: Iskcon (International Society for Krishna Consciousness) is going digital by launching a separate channel for mobile TV.

Iskcon has partnered with mobile TV leader Apalya Technologies and content and software infrastructure company Neuron Mediatech for this purpose.
  
Neuron Mediatech co-founder Irfan Khan said, “We have designed rich media spiritual content based on multimedia device experience and have produced the same in multiple languages like English, Hindi, Gujarati and Sindhi. We are producing 3-5 minutes discourses for masses and will be taking these On-Demand discourses to users all over the world using digital platforms. This ‘On-demand’ offering is custom made using very pertinent topics and questions that one seeks answers to.”

Apalya Technologies CEO and co-founder Vamshi Krishna Reddy added, “It gives us great pleasure to be able to relay Iskcon discourses to the devotees who can view it on their mobile screens. We are glad that a religious institution as revered as Iskcon chose us to be their choice for Mobile TV. Initially, this service will be on-demand, however, given its viewership pattern it can be provided as part of the standard package from Apalya, further on.”
 
Iskcon spokesperson Haridas Prabhuji said, “This is another step towards invoking the Lord through technology and reaching out to all the Krishna devotees spread across the globe to have a free flow access to their God, no matter where they are at anytime, on your mobile screens. Iskcon will now reach you On-Demand for we know that not everyone can come to our temples everyday but with this tie-up the temple will come to you.”

Neuron Mediatech would be deploying their spiritual content offerings across other platforms, including Internet. They are also planning to launch a dedicated IVR for spiritual content.