MUMBAI: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices, has announced that it has been selected by Dish TV India Limited to provide cardless security for its direct-to-home (DTH) service offerings. The former will illustrate how security solutions are at the core of all key monetisation strategies for the pay-TV and internet video service at IBC 2017.

DishTV is Asia's largest DTH video service provider and is the only DTH operator to operate through three satellites in space. The Verimatrix Video Content Authority System (VCAS™) for DVB was selected as one of its critical CAS partners for its future-proof approach to revenue security that can scale with the company as it continues to evolve business models and maintains its position as a market leader.

"Our infrastructural and technological edge allows us to continually develop new innovations and revolutionize our service offerings, so it has become crucial that our revenue security measures are robust yet flexible enough to keep pace," said DishTV COO V K Gupta.

Based on a single content authority approach, VCAS for DVB offers a modern approach to multi-device streaming as video service providers like DishTV redefine their pay-TV services. The solution is completely compliant to applicable DVB standards and pre-integrated with a broad range of partner headend and software systems. Additionally, its cardless set-top box client technology provides new, essential levels of security that would be virtually impossible to achieve with legacy systems.

"The Asia's largest DTH provider continues to enhance its offerings and maintains its stance apart from competition in the region," said Verimatrix president Steve Oetegenn.

"Dish TV has long-established itself as the pioneer in the Indian DTH broadcast industry, and VCAS for DVB is optimally designed to adapt to any scenario it may face as the Indian pay-TV industry continues to undergo rapid transformation. In essence, the security framework will never become obsolete."

Verimatrix specializes in securing and enhancing revenue for multi-network, multi-screen digital TV services and is recognized in revenue security for connected video devices.