MUMBAI: Lava wants to stand out from the milieu.

It has announced the launch of its in-house designed and manufactured smartphones in the ‘Z Series’ – Z60, Z70, Z80 and Z90.

With an aim to stand out in the clutter of Chinese mobiles' aggressive marketing and promotion, the Z series focuses on providing great product experience with high end camera features like Dual Bokeh Mode and Dual Camera. The company also announced the first-ever offer for consumers – ‘Lava Money Back Challenge’.

The campaign was shot in daunting situations for a regular person to imagine but have been done earlier unlike Lava Back Challenge.

Team Soho Square says, “This message is not about a promo, it is about the confidence that Lava has in its product. It’s a never done offer in the category. We wanted to make sure that our creative execution is as bold and clutter breaking.”