MUMBAI: Halloween is not about being timid and shy, it’s about being fearless! This Halloween, Budweiser urges consumers to come forth and face fears on their own terms.

The campaign brings together multi-faceted elements to turn this dark night into one of revelry by unlocking freedom like never before. The Halloween week will be ushered in with an anthem by American song writer and Grammy nominee, Kehlani Parrish in collaboration with Budweiser. The song called ‘Touch’ went live on Kehlani’s various music platforms on 14 October 2017.

Joining the ‘Fearless’ movement are popular personalities like Kavya Trehan - singer-songwriter and one-half of indie pop band Mosko, Shaan – the talented and youngest ever electronic DJ/music producer in India and one of the first Indians to play at Tomorrowland and India’s leading super model - Erika Packard. Through a series of fun engaging videos, these trendsetters will reveal their most irrational fears.

AB-Inbev associate marketing director Vineet Sharma says, “Globally, Halloween is one of the most celebrated occasions and we are truly excited to bring the fear and fervor associated with it to India. We believe that one can be free by being fearless and through this campaign Budweiser is giving fans a chance to face their fears.”

For those who enjoy playing dress up and going all out on Halloween, celebrity Makeup Artist Elton J Fernandez has created a DIY Halloween make-up tutorial urging his fans to be a part of Budweiser’s #JoinTheFearless movement.